Product design, brand, and launch systems held in one hand.
I'm the designer founders call when product, brand, and launch can't afford to be misaligned.
Consumer launch · luxury AR commerce · enterprise fintech
Selected outcomes
Proof that holds under scrutiny.
Consumer launch, luxury AR commerce, and enterprise fintech — with real metrics, named contexts, and clear ownership.
#1 France App Store launch
Gigi
65–70% D1 · ~20% D30 retention
Led the rebrand-to-relaunch in 6 months and delivered 2.6× benchmark retention.
Role: Lead Product Designer / Brand Strategist
Multi-brand AR commerce launch
TRYO
25% fewer returns · 35% engagement lift
Launched the platform across luxury and commerce brands including Gucci, Cartier, Adidas, New Era, and Rolex.
Role: Brand Strategist & Principal Product Designer
Fintech activation across the Grand Prix
JP Morgan × F1 Miami
100% biometric transaction success
Owned UX/UI across four form factors for 55k+ attendees and scaled across 2024 merchandise stores.
Role: UX/UI Lead across four form factors
Trusted by
Expertise
From zero to launch — brand identity, product design, and digital strategy held in one hand.
Project inquiry
Your launch window is finite. Let's not waste it figuring out who owns the brief.
I work with founders, product leaders, and ambitious brands on launch-critical work where product, brand, and execution need to move as one system.
Start a project ↗If the fit is right, I reply within 48 hours. · Selective retained partnerships