No. 007 · 2022

TRYO AR try-on app, a QReal product.

An augmented-reality app to try sneakers, watches, sunglasses and hats on before you buy them. I took it from its first name, Try Try Buy, to TRYO, and designed the brand, the app, the partner dashboard and the showcase site. It launched on 14 November 2022 with more than 500 3D products, from brands including Cartier, Gucci and Rolex.

Role: Lead brand and product designer, QReal
When: January to November 2022; the dashboard in early 2023
Made: Identity and kinetic type · guidelines · app UX and UI, iOS and web · design system · TRYO Admin · the showcase site, built in Webflow · the launch kit
With: QReal's product, marketing and creative teams

See it in layers

iTry Try Buy

It started in January 2022 as Try Try Buy: a research board, a first logo, two UI directions, then kinetic type in March to find how the name should move.

Kinetic type for Try Try Buy, March 2022

Kinetic type, black

The Try Try Buy design system, March 2022

iiA shorter name

Renaming it was my call, after many talks with business, marketing and product. TRYO from June 2022; TRYO or TRY-O was settled in August.

The identity: from the TTB monogram to the TRYO wordmark, and the ten colours of the guideline

iiiTwo palettes

I proposed soft gradient pastels. The team chose five strong colours with marketing and the creative director. Both are shown, said plainly.

The system as it shipped: palette, wordmarks, components

ivThe app

Point the camera at your feet, your wrist or your face and the product is on you. Browse by brand, try, then go to the brand's shop.

The camera, switching brands, keeping the photo

The product rail and the way to the brand’s shop

vTRYO Admin

Brands and QReal's team needed one place to add products, see how each 3D model performs and write to users. I designed TRYO Admin, the partner dashboard.

The partner CMS: the dashboard, adding a brand in four steps, the push history

viHow it fits together

3D models are made and approved in QReal's review tool, brands manage their items in the dashboard, people try them on in the app and on the web, and the showcase site presents it all.

See it in layers →

viiLaunch

For the launch: the social kit, the web app scoped with the product manager, and the showcase site, which I designed and built in Webflow.

The showcase site, built in Webflow, and the web app on phone, desktop and tablet

A QReal product. The final palette was chosen with QReal's marketing team and creative director.

For foundersA working prototype in two weeksPrototype, then build · €4,500 excl. VAT · a 2-week sprint; the build is quoted, typically €20,000 to €45,000