No. 014 · 2024
Gigi AI dating app, by Time 3.0.
A dating app with an AI at its heart: Gigi asks you the questions, learns what you are looking for and starts the conversation for you. I joined as founding designer as Ava became Gigi, in May 2024, and worked on the rebrand, the product redesign and the design systems until October.
- Role
- Founding designer
- When
- May to October 2024
- Made
- The rebrand from Ava to Gigi · the product redesign · design systems · the launch kit
- For
- Time 3.0, founded by Clara Gold
iMeet Gigi
A character before a feature: the mascot thinks, reacts and changes persona depending on what you need.
iiA voice and a system
Gigi talks like a friend who teases a little, in every screen. Underneath: one red for every action, a condensed face for headlines, a plain one for what Gigi says, spacing in steps of eight.
iiiOne question per screen
Sign-up is a conversation: Gigi asks, one question at a time, in its own voice.
ivTraining Gigi
You teach Gigi what matters to you, and it tells you what it will look out for.
vThe vibe video
A short video instead of a bio: unlock the camera, frame, count down, keep.
viGigi breaks the ice
When there is a match, Gigi writes the first line, and a different persona steps in when you need a friend rather than an expert.
viiAsk Gigi
Search with a photo, or teach Gigi more straight from the feed.
viiiOne system
The style guide applied to every screen: the condensed face for Gigi's questions, the plain one for what Gigi says, one header, one red button in one place, one language per build.
Gigi is a product of Time 3.0.
For foundersA working prototype in two weeksPrototype, then build · €4,500 excl. VAT · a 2-week sprint; the build is quoted, typically €20,000 to €45,000Related, and why
