No. 000 · 2022–23
QReal 3D and AR studio, New York: the brand and its tools.
QReal makes 3D and augmented-reality content for brands. Besides TRYO, I led the exploration and the guidelines of its 2023 rebrand and designed Q-Review, its web tool for checking 3D models before they go to production. I also designed beauty try-on kiosks (QBeauty, Yves Rocher Turkey, Sephora Turkey) and a virtual clinic for Novology in 2022.
- Role
- Lead brand and product designer
- When
- 2022 to 2023
- Made
- The 2023 rebrand exploration and guidelines · Q-Review and its design system · website pages · beauty kiosks
What I made at QReal
- Try Try BuyThe research that became TRYO
- TRYOName, identity, app and showcase site
- AHC Virtual SpaA web 3D spa for AHC Vietnam
- NovologyA virtual clinic on the web
- TRYO AdminThe partner dashboard
- The 2023 rebrand and Q-ReviewFurther down this page
- J.P. Morgan Payments × F1 MiamiKiosk screens for the Miami Grand Prix
iTwo years, one studio
QReal's own brand and tools, and work for its clients, from Try Try Buy in January 2022 to the 2023 rebrand. Each line on the map opens its work.
iiThe 2023 rebrand
I led the exploration and built the guideline system; the palette was set with marketing and the creative director. The type is Crystal.
iiiQ-Review
A web tool where the 3D team and clients compare, comment on and approve each model before it is sent to production, with its own design system.
ivThe website
Pages for the new site, with the projects sorted by field.
QReal was a subsidiary of The Glimpse Group until 2024. The rebrand palette was decided with marketing and the creative director.
For fashion labelsA house online, not a templateBespoke · from €8,000 excl. VAT · 6–10 weeksRelated, and why
