No. 021 · 2022
Novology A virtual clinic on the web, at QReal.
A virtual clinic for Novology, the skincare brand, made at QReal in 2022: a 3D lab you walk through, a reception with a doctor, a room for each skin concern with its own shelf, a basket that leads to the brand's shop, and a skin analysis that points you to a room. I designed the journey and the interface, on desktop and phone.
- Role
- Experience and interface design, at QReal
- When
- July to November 2022
- Made
- The clinic journey · the reception and its room menu · three consultation rooms · the dispensary, products and basket · the skin-analysis flow · desktop and phone
- For
- Novology
iThe clinic
You land in the lab, enter the clinic, and meet the doctor at the reception, who offers a skin diagnosis or a visit.
iiThree rooms
Acne, pigmentation, dry skin: each concern has its own room and its own colour, blue, grey and pink, in the same white clinic.
iiiThe dispensary
Every room has its shelf. A product opens in a glass panel over the room, goes to the basket, then on to the brand's shop.
ivThe analysis
The beauty coach explains the diagnosis in four steps; the results come back as a score per concern and point you to the room that fits.
Made at QReal for Novology. The doctor and the faces in the clinic are AI-generated.
For fashion labelsA house online, not a templateBespoke · from €8,000 excl. VAT · 6–10 weeksRelated, and why
